The market investigation is indispensable to sales promotion.They are closely related as the lips and teeth, so to speak.What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions.In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we ean make use of in doing this sort of work.The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations.

Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information.The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.Of course, there are some other ways of making market investigations.

11.In making market investigation, one should ( ).

A.get enough information Concerned

B.advertise his products

C.produce high quality goods

D.none of the above

答案：A

解析：细节题。答案在文章的第二段可以找到。“在市场调查中我们应该了解我们的对手生产类似产品的情况，他们的报价，他们产品的特征，谁是他们的固定消费者等等。”随后提到"Then, how can we obtain such information?"可见B.C.D都不符合题意，只有A能包括这些内容。

12.The word "indispensable" in the first line means ( ).

A. impossible

B. essential

C. advisable

D. available

答案：B

解析：词汇题。indispensable必不可少的，必须的，通常和介词to连接。如：A computer is indispensable to modem office work.现代办公没有电脑不行。所以只有B的意思接近。

13.Which of the following statements is NOT true?

A.The relationship between market investigation and sales promotion is just as that of the lips and teeth

B.It is impossible to succeed in selling a product without market investigation

C.There are various ways of making market investigation

D.Production goes before market investigation

答案：D

解析：细节题。D的意思是“生产先于市场调查”不符合文章的内容。

14.Making market investigation is very important because ( ).

A.in market, goods on sale are numerous

B.every producer is facing keen competition

C.it can greatly promote sales

D.all of the above

答案：D

解析：细节题。根据文章第二段的内容：“在国际市场上，来自世界各地的商品很多，商家面临着激烈的竞争。在这种情况下，他们要想尽一切办法来使自己熟悉市场，才能打开销路。”所以只有D的内容全面。

15.All the following are channels to get market information EXCEPT ( ).

A.to have commercial counselor's offices of our embassies stationed abroad

B.to promote the quality of our own products

C.to send trade groups abroad every now and then

D.to have face-to-face talks with foreign businessmen

答案：B

解析：细节题。文章第三段末尾和第四段都谈到了获得市场信息的渠道一一驻外使馆里设立商务参赞;经常向国外派贸易代表团：和外商进行面对面的谈判。惟独没有提到自己产品的质量。所以B是错误的。

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