2013年英语四级考试每日一练(7月7日)
导读:
在线测试本批《每日一练》试题，可查看答案及解析，并保留做题记录 >> 在线做题
阅读
1. 根据下列材料请回答27-12题：
What is the main topic of the passage?
A．The movement of glaciers.
B．Icebergs as a source of fresh water.
C．Future water shortages.
D．The future 0fthe world's rivers.
2. 根据材料回答12-63题：
A.He’s going to buy some artwork in New York．
A．He may have difficulty working and studying at the same time．
B．He’s working hard so that he can afford to go to New York．
C．He’s teaching at school this summer．
3. Questions 63-36are based on the following passage. Car crashes are the leading cause of injury and death among U.S. children, and though most of us now think of car seats as standard baby equipment, about half of all children under the age of four who died in vehicle accidents last year were not restrained. It is calculated that only about two-thirds of children aged five to fifteen buckle their seat belts.
Moreover, the traffic-safety agency estimates that even among parents who always strap their children in, 85% are not doing it properly. They often don't know where best to place the kids, don't use the proper restraint for their age and weight, or don't install the safety seats properly. Despite the reports about front seats collapsing onto back seats when certain car models get in accidents, the safest place in the car for any child up to the age of 12 is still the back seat. Babies up to 9 kg and one year old should ride in rear-facing infant seats.
Never place a child under age 12 in the front seat with a working passenger-side air bag. These devices are discharged at 320 km/h and can be triggered by low-speed fender benders. They have killed 77 kids in the U.S. since 1993. If you must place a child in front, make sure the passenger-side bag is switched off.
Children over age one should ride in forward-facing safety seats with a five-point harness system. A child who weighs at least 18 kg or at least lm high can graduate to a booster seat that elevates her so that the standard shoulder and lap belt fits properly.
注意：此部分试题请在答题卡2上作答。
What does the author mainly discuss in this passage?
A． How to avoid car cras
B． How to design safer baby equipmen
C． How to educate children properl
D． How to properly secure children in the ea
4.
A．puts out
B．stands for
C．sends in
D．carries away
听力
5.
根据你所听到的回答36-2题：
请在（36）处填上答案。
6. Google Closes In on DoubleClick Deal
Score one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Google's (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googie's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries.
But Google can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. "This is round one of a two-round battle," says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. "The EU can kill the deal, there is no question about it."
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the ad.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly.
"Competition among firms in this market is vigorous and will likely increase," the commission majority wrote in a statement.
Increased Competition
Recent announcements by Googie's chief competitors support this argument. On Dec. 19, Microsoft--one of the few to challenge Google's merger before the FTC--announced a $500 million, five-year advertising deal to place ads on Viaeom's (VIA) network of popular Websites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social.network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). "When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously," says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently struck agreements to buy ad networks themselves, similar to Google's proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessWeek.com, 5/18/07 ). Yahoo! (YHOO) and Time Waruer's (TWX) AOL also
scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business Week.com, 11/1/07 ).
In a statement on Google's blog, Chief Legal Officer David Drummond applauded the ruling: "The FTC's decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space."
Privacy Violation?
But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessWeek.com, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.
Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients' sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say.
G0ogle counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it can't simply fuse its data with DoubleClick's customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads.
The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users' Web activity is used to tailor online ads. The FTC said sites should clearly notify users when they're collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.
The FTC said it plans to look into whether "heightened protections" are needed to safeguard consumer privacy online.
注意：此部分试题请在答题卡1上作答；{TSE}题在答题卡1上。
Why Google can't claim victory?
[A] Google doesn't agree to certain conditions.
[B] The European Union needs to sign off on the merge.
[C] Google has raised concerns about consumer privacy.
[D] Google can't begin incorporating DoubleClick into it's business.
7. _________ (无论对于小孩的出生反应如何)，it is obvious that the shift from the role of husband to that of father is a difficult task for a man．
8. When it comes to decision-making, one should make a quick choice without ________.
写作
9. 1．因为信用卡有诸多好处，越来越多的人开始使用信用卡
2．使用信用卡也有种种弊端
3．你的看法
10. Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of False News Reports. You should write at least 120 words following the outline given below.
1．目前虚假新闻屡见不鲜
2．出现这种现象的原因
3．应如何杜绝这种现象False News Reports
1. 根据下列材料请回答27-12题：
What is the main topic of the passage?
A．The movement of glaciers.
B．Icebergs as a source of fresh water.
C．Future water shortages.
D．The future 0fthe world's rivers.
2. 根据材料回答12-63题：
A.He’s going to buy some artwork in New York．
A．He may have difficulty working and studying at the same time．
B．He’s working hard so that he can afford to go to New York．
C．He’s teaching at school this summer．
3. Questions 63-36are based on the following passage. Car crashes are the leading cause of injury and death among U.S. children, and though most of us now think of car seats as standard baby equipment, about half of all children under the age of four who died in vehicle accidents last year were not restrained. It is calculated that only about two-thirds of children aged five to fifteen buckle their seat belts.
Moreover, the traffic-safety agency estimates that even among parents who always strap their children in, 85% are not doing it properly. They often don't know where best to place the kids, don't use the proper restraint for their age and weight, or don't install the safety seats properly. Despite the reports about front seats collapsing onto back seats when certain car models get in accidents, the safest place in the car for any child up to the age of 12 is still the back seat. Babies up to 9 kg and one year old should ride in rear-facing infant seats.
Never place a child under age 12 in the front seat with a working passenger-side air bag. These devices are discharged at 320 km/h and can be triggered by low-speed fender benders. They have killed 77 kids in the U.S. since 1993. If you must place a child in front, make sure the passenger-side bag is switched off.
Children over age one should ride in forward-facing safety seats with a five-point harness system. A child who weighs at least 18 kg or at least lm high can graduate to a booster seat that elevates her so that the standard shoulder and lap belt fits properly.
注意：此部分试题请在答题卡2上作答。
What does the author mainly discuss in this passage?
A． How to avoid car cras
B． How to design safer baby equipmen
C． How to educate children properl
D． How to properly secure children in the ea
4.
A．puts out
B．stands for
C．sends in
D．carries away
听力
5.
点击播放
根据你所听到的回答36-2题：
请在（36）处填上答案。
6. Google Closes In on DoubleClick Deal
Score one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Google's (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googie's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries.
But Google can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. "This is round one of a two-round battle," says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. "The EU can kill the deal, there is no question about it."
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the ad.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly.
"Competition among firms in this market is vigorous and will likely increase," the commission majority wrote in a statement.
Increased Competition
Recent announcements by Googie's chief competitors support this argument. On Dec. 19, Microsoft--one of the few to challenge Google's merger before the FTC--announced a $500 million, five-year advertising deal to place ads on Viaeom's (VIA) network of popular Websites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social.network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). "When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously," says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently struck agreements to buy ad networks themselves, similar to Google's proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessWeek.com, 5/18/07 ). Yahoo! (YHOO) and Time Waruer's (TWX) AOL also
scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business Week.com, 11/1/07 ).
In a statement on Google's blog, Chief Legal Officer David Drummond applauded the ruling: "The FTC's decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space."
Privacy Violation?
But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessWeek.com, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.
Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients' sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say.
G0ogle counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it can't simply fuse its data with DoubleClick's customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads.
The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users' Web activity is used to tailor online ads. The FTC said sites should clearly notify users when they're collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.
The FTC said it plans to look into whether "heightened protections" are needed to safeguard consumer privacy online.
注意：此部分试题请在答题卡1上作答；{TSE}题在答题卡1上。
Why Google can't claim victory?
[A] Google doesn't agree to certain conditions.
[B] The European Union needs to sign off on the merge.
[C] Google has raised concerns about consumer privacy.
[D] Google can't begin incorporating DoubleClick into it's business.
7. _________ (无论对于小孩的出生反应如何)，it is obvious that the shift from the role of husband to that of father is a difficult task for a man．
8. When it comes to decision-making, one should make a quick choice without ________.
写作
9. 1．因为信用卡有诸多好处，越来越多的人开始使用信用卡
2．使用信用卡也有种种弊端
3．你的看法
10. Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of False News Reports. You should write at least 120 words following the outline given below.
1．目前虚假新闻屡见不鲜
2．出现这种现象的原因
3．应如何杜绝这种现象False News Reports
相关推荐
