2013年英语四级考试每日一练(12月13日)
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单项选择题
1、Questionsare based on the following passage.
Going online is a favorite recreation for millions of American children. Almost 10 million ( 14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $ 67 billion, and together they influenced $160 billion of their parents' incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal information to an advertiser, an even greater problem for children when they are offered incentives(刺激) for pro- viding personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hot links directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate(低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are ( like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit (明确的) about our purpose when advertising to children on the Interact.According to the first paragraph, children as an Internet market___________
A.are becoming increasingly rational
B.are using Internet at an earlier and earlier age
C.have created a growing advertising market
D.are overtaking the adult market due to their spending power
2、
回答题:
根据对话及提问,选择正确答案______
A.In the laundr
B.In the tailor'
C.In the department stor
D.At hom
3、Passage Three
Questions are based on the passage you have just heard.
A.Its large rooms.
B.Its unusual location.
C.Its comfortable chairs.
D.The number of its readers.
填空题
4、There is no denying that you ___________(越仔细越好) in dealing with this matter
5、请在(48)处填上答案。
6、What should one do when seeing other people's kids misbehave according to Andrew fuller?
A.talk to them directly in a mild way
B.complain to their parents politely
C.simply leave them alone
D.punish them lightly
7、If we had set out earlier,__________ (我们就不会在雨中行走).
8、根据上述材料回答题:
How did the robot called Gaak shock the visitors at an exhibit?
9、Lion dance on the Lantern Festival__________(在中国传统文化中很有典型性).
简答题
10、
1.能源短缺问题已经非常严重;
2.可以采取节能措施解决能源短缺问题:
3.你的看法。
1、Questionsare based on the following passage.
Going online is a favorite recreation for millions of American children. Almost 10 million ( 14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $ 67 billion, and together they influenced $160 billion of their parents' incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal information to an advertiser, an even greater problem for children when they are offered incentives(刺激) for pro- viding personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hot links directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate(低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are ( like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit (明确的) about our purpose when advertising to children on the Interact.According to the first paragraph, children as an Internet market___________
A.are becoming increasingly rational
B.are using Internet at an earlier and earlier age
C.have created a growing advertising market
D.are overtaking the adult market due to their spending power
2、
点击播放
回答题:
根据对话及提问,选择正确答案______
A.In the laundr
B.In the tailor'
C.In the department stor
D.At hom
3、Passage Three
Questions are based on the passage you have just heard.
A.Its large rooms.
B.Its unusual location.
C.Its comfortable chairs.
D.The number of its readers.
填空题
4、There is no denying that you ___________(越仔细越好) in dealing with this matter
5、请在(48)处填上答案。
6、What should one do when seeing other people's kids misbehave according to Andrew fuller?
A.talk to them directly in a mild way
B.complain to their parents politely
C.simply leave them alone
D.punish them lightly
7、If we had set out earlier,__________ (我们就不会在雨中行走).
8、根据上述材料回答题:
How did the robot called Gaak shock the visitors at an exhibit?
9、Lion dance on the Lantern Festival__________(在中国传统文化中很有典型性).
简答题
10、
1.能源短缺问题已经非常严重;
2.可以采取节能措施解决能源短缺问题:
3.你的看法。
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