2014年英语四级考试每日一练(6月9日)
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1. Questions27-58 are based on the following passage.
Mobility of individual members and family groups tends to split up family relationships. Occasionally the movement of a family away from a situation which has been the source of conflict results in greater family organization, but on the whole, mobility is disorganizing.
Individuals and families are involved in three types of mobility : movement in space, movement up or down in social status, and the movement of ideas. These are termed respectively spatial(空间的), vertical, and ideational ( 概念的) mobility.
A great increase in spatial mobility has gone along with improvements in rail and water transportation, the invention and use of the automobile, and the availability of airplane passenger service. Spatial mobility results in a decline in the importance of the traditional home with its emphasis on family continuity and stability. Even more important is the fact that spatial mobility permits some members of a family to come in contact with and possibly adopt attitudes, values, and ways of thinking different from those held by other family members.The presence of different attitudes, values, and ways of thinking within a family may, and often does, result in conflict and family disorganization.Potential disorganization is present in those families in which the husband, wife, and children are spatially separated over a long period, or are living together but see each other only briefly because of different work schedules.
One index of the increase in vertical mobility is the great increase in the proportion of sons, and to some extent daughters, who engage in occupations other than those of the parents. Another index of vertical mobility is the degree of intermarriage between social classes. This occurs almost exclusively between classes which are adjacent (邻近的) to each other. Engaging in a different occupation, or intermarriage, like spatial mobility, allows one to come in contact with ways of behavior different from those of the parental home, and tends to separate parents and their children.
The increase in ideational mobility is measured by the increase in publications, such as news- papers, magazines, and books, the increase in the percentage of the population owning radios, and the increase in television sets. All these tend to introduce new ideas into the home. When individual family members are exposed to and adopt the new ideas, the tendency is for conflict to arise and for those in conflict to become psychologically separated from each other.
What the passage tells us can be summarized by the statement that________
A.potential disorganization is present in the American family
B.family disorganization is more or less the result of mobility
C.the movement of a family is one of the factors in raising its social status
D.social development results in a decline in the importance of traditional families
2. Questions 58-11are based on the following passage.
The passage mainly discusses __________
3. 听录音,回答11-62题:
A.He'll help the woman move them.
B.He'll keep them for the woman.
C.He can carry them with one hand.
D.He has a few more of them for the woman.
4. Passage Two
Questions62-2 are based on the following passage
Once it was possible to define male and female roles easily by the division of labor, men worked outside the home and earned the income to supported their families, while women cooked the meals and took care of the home and the children. These roles were firmly fixed for most people, and there was not much opportunity for men or women to exchange their roles. But by the middle of this century, men’s and women’s roles were becoming less firmly fired.
In the 1950s, economic and social success was the goal of the typical American. But in the 1960s a new force developed called the counterculture.
The people involved in this movement did not value the middle-class American goals. The counterculture presented men and women with new role choices. Taking more interest in childcare, men began to share child-raising tasks with their wives. In fact, some young men and women moved to communal(社区的)homes or farms where the economic and child care responsibilities were shared equally by both sexes. In addition, many Americans did not value the traditional male role of soldiers. Some young men refused to be drafted as soldiers to fight in the war in Vietnam.
In terms of numbers, the counterculture was not a very large group of people. But its influence spread to many parts of American society. Working men of all classes began to change their economic and social patterns. Industrial workers and business executives alike cut down on “overtime” work so that they could spend more leisure time with their families. Some doctors, lawyers, and teachers turned away from high paying situations to practice their professions in the poorer neighborhoods.
In the 1970s, the feminist movement, or women’s liberation, produced additional economic and social changes. Women of all ages and at all levers of society were entering the work force in greater number. Most of them still took traditional women’s jobs such as public school teaching, nursing, and secretarial work. But some women began to enter traditionally male occupations: police work, banking, dentistry, and construction work. Women were asking for equal work.
Today the experts generally agree that important changes are taking place in the roles of men and women. Naturally, there are difficulties in adjusting to these changes .
According to the passage, in the past_____.
A.women usually worked outside home for wages
B.men’s and women’s roles were easily exchanged
C.men’s role at home were more firmly fixed than women’s
D.men’s and women’s roles were usually quite separated
翻译题
5. You’d better have some cash on you ___________________ (以防万一遇到紧急情况).
6. About Story Reader
Parents dearly hope their children learn to read well. They also hope their children learn to read quickly and easily, so that they're ready for the demands put on them by school and the world.
Kids want to learn how to read, but they also crave entertainment, whether it's quiet and passive or dynamic and interactive. The aims of the Story Reader line of electronic books are to entertain children and to introduce them to the process of learning how to read in a gentle and enjoyable way. In this article, we'll show you how Story Reader works and if it accomplishes that goal.
Story Reader is a compact, roughly 12-inch-by-12-inch plastic case (with a carrying handle ) that opens to reveal an actual book that fits snugly into the Reader itself. Story Reader's core feature is that it "reads" the book aloud to a child as he follows along. The child turns the pages when prompted by the Story Reader or at his own pace.
Books have both text and illustrations. The electronic book responds to the child's wishes. The Story Reader speaks the text for the current page. If the child turns back a few pages, the Reader recognizes that page and reads it again. Kids react well to this interactivity because it instills a sense of cuntrol over the story.
There are Three Story Reader Products
The basic Story Reader, introduced in 2003, is as described above and is intended for kids three years of age and older.
Each book has a small companion cartridge that slides into a port on the case and contains the audio encoded into its memory for the story.
The device has a volume control but no on/off switch--a deliberate choice so kids can simply open it up and begin reading. It takes four AAA batteries (or operates on household current with an optional adaptor) and retails for around $20.
Find out more information about the more than 60 titles at the Story Reader website.
Early in 2006, Publications International, Ltd.--Story Reader's publisher--introduced My First Story Reader, designed for newborns to kids up to age three. As with the original, a narrator reads the story aloud, this time from a 12-page book made from a heavier paperstock that includes sound effects and music to enliven the experience.
My First Story Reader features two play modes, one with narration, the other that asks questions about the images on each page. The child can press any of three buttons to answer basic questions about shapes and colors. The last two pages of each My First Story Reader book features a sing-along rhyming melody. My First Story Reader retails for about $20.
Late in 2006, Publications International introduced a video version of Story Reader called Story Reader Video Plus for kids up to the age of seven. Retailing for about $35, it combines a stand-alone Story Reader with an "Animated Story Mode"that plays through your television and includes a "Learning Game Mode".
The Animated Story Mode works just as it sounds--when you connect it to your television through color-coded cables, the story appears on screen and changes as your child turns the pages. Kids get to the Learning Game Mode by turning to the last page of the book. There, they can choose from five educational games. While it depends on the story, generally there are pattern games, memory games, and platform games. Similar to Nintendo games like Super Mario Brothers, in a platform game the child uses the included controller to guide him through the environment and conquer obstacles.
Story Reader Video Plus isn't a video game, technically, and Publications International bills the Story Reader line more as electronic books than toys. This reassures many parents, and it's why Story Reader is sold in bookstores and in the book section of major retailers.
What about the Educational Underpinnings of Story Reader?
Studies show an alarming decline in reading rates among all age groups in America, especially among the young.
Children are bombarded on a daily basis with multiple forms of entertainment that compete with traditional learning.
Kids naturally emulate the adults in their lives, and seeing their parents and other family members enjoy reading is a powerful motivator. Establishing and keeping a Read-At-Home Night helps families spend time together and helps form lifelong reading habits in children.
Here's how you do it:
· Set aside one night a week in your household and call it "Read-At-Home Hour"or anything you prefer. Establish a time allotment that works for your family, for example, 30 minutes or an hour.
· Minimize interruptions from the TV, computer, and video games--and turn on the telephone answering machine.
· Choose one book for the entire family to read aloud together, or encourage individual family members to choose their own books to read quietly. Electronic books can work in this context, as well.
· Finally, sit down, relax, and read.
注意:此部分试题请在答题卡1上作答;2-2题在答题卡1上。
The aims of the Story Reader line of electronic books are __
[A] to entertain and teach children
[B] to play with the child
[C] to ease the parents' burden
[D] to ease the teachers' burden
7. Google Closes In on DoubleClick Deal
Score one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Google's (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googie's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries.
But Google can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. "This is round one of a two-round battle," says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. "The EU can kill the deal, there is no question about it."
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the ad.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly.
"Competition among firms in this market is vigorous and will likely increase," the commission majority wrote in a statement.
Increased Competition
Recent announcements by Googie's chief competitors support this argument. On Dec. 19, Microsoft--one of the few to challenge Google's merger before the FTC--announced a $500 million, five-year advertising deal to place ads on Viaeom's (VIA) network of popular Websites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social.network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). "When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously," says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently struck agreements to buy ad networks themselves, similar to Google's proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessWeek.com, 5/18/07 ). Yahoo! (YHOO) and Time Waruer's (TWX) AOL also
scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business Week.com, 11/1/07 ).
In a statement on Google's blog, Chief Legal Officer David Drummond applauded the ruling: "The FTC's decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space."
Privacy Violation?
But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessWeek.com, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.
Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients' sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say.
G0ogle counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it can't simply fuse its data with DoubleClick's customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads.
The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users' Web activity is used to tailor online ads. The FTC said sites should clearly notify users when they're collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.
The FTC said it plans to look into whether "heightened protections" are needed to safeguard consumer privacy online.
注意:此部分试题请在答题卡1上作答;2-36题在答题卡1上。
Why Google can't claim victory?
[A] Google doesn't agree to certain conditions.
[B] The European Union needs to sign off on the merge.
[C] Google has raised concerns about consumer privacy.
[D] Google can't begin incorporating DoubleClick into it's business.
8. If this can' t be settled reasonably, it may be necessary __________(诉诸武力).
9. Questions {TSE} are based on the following passage.
Wise buying is a positive way in which you can make your money go fuller.The way you go about purchasing an article or a service can actually___36____you money or can add to the cost.Take the___37____example of a hairdryer, If you are buying a hairdryer,you might think that you are making the___38____ buy if you choose one whose look you like and which is also the cheapest___39____price.But when you get it home you may find that it takes twice as long as a more expensive___40____to dry your hair.The cost of the electricity plus the cost of your time could well make your hairdryer the most expensive one of all.
So what principles should you___41____when you go out shopping?If you keep your home.your car or any valuable____42___in excellent condition,you’11 be saving money in the long run.Before you buy a new____43___,talk to someone who owns one.If you can.use it or borrow it to check it suits your particular purpose.Before you buy an expensive___44____,or a service,do check the price and what is on offer.If possible.choose____45___three items or three estimates
A.spossession
B.save
C.best
D.appliance
E.material
F. from
G.simple
H.with
I.in
J.element
K. model
L.item
M.easy
N.adopt
O.reasonable
第(36)题__________。
汉译英
10. 中华民族的传统文化博大精深,源远流长。早在2000多年前,就产生了以孔盂为代表的儒家学说(Confucianism)和以老子和庄子为代表的道家学说(Taoism),以及其他许多也在中国思想史上有地位的学说和学派(doctrines)。这就是有名的诸子百家(the masters’ hundred schools)。从孔夫子到孙中山。中华民族的传统文化有许多宝贵的思想和品质,许多人民性和民主性的好东西。比如,强调仁爱、强调群体、强调天下为公。
1. Questions27-58 are based on the following passage.
Mobility of individual members and family groups tends to split up family relationships. Occasionally the movement of a family away from a situation which has been the source of conflict results in greater family organization, but on the whole, mobility is disorganizing.
Individuals and families are involved in three types of mobility : movement in space, movement up or down in social status, and the movement of ideas. These are termed respectively spatial(空间的), vertical, and ideational ( 概念的) mobility.
A great increase in spatial mobility has gone along with improvements in rail and water transportation, the invention and use of the automobile, and the availability of airplane passenger service. Spatial mobility results in a decline in the importance of the traditional home with its emphasis on family continuity and stability. Even more important is the fact that spatial mobility permits some members of a family to come in contact with and possibly adopt attitudes, values, and ways of thinking different from those held by other family members.The presence of different attitudes, values, and ways of thinking within a family may, and often does, result in conflict and family disorganization.Potential disorganization is present in those families in which the husband, wife, and children are spatially separated over a long period, or are living together but see each other only briefly because of different work schedules.
One index of the increase in vertical mobility is the great increase in the proportion of sons, and to some extent daughters, who engage in occupations other than those of the parents. Another index of vertical mobility is the degree of intermarriage between social classes. This occurs almost exclusively between classes which are adjacent (邻近的) to each other. Engaging in a different occupation, or intermarriage, like spatial mobility, allows one to come in contact with ways of behavior different from those of the parental home, and tends to separate parents and their children.
The increase in ideational mobility is measured by the increase in publications, such as news- papers, magazines, and books, the increase in the percentage of the population owning radios, and the increase in television sets. All these tend to introduce new ideas into the home. When individual family members are exposed to and adopt the new ideas, the tendency is for conflict to arise and for those in conflict to become psychologically separated from each other.
What the passage tells us can be summarized by the statement that________
A.potential disorganization is present in the American family
B.family disorganization is more or less the result of mobility
C.the movement of a family is one of the factors in raising its social status
D.social development results in a decline in the importance of traditional families
2. Questions 58-11are based on the following passage.
The passage mainly discusses __________
3. 听录音,回答11-62题:
点击播放
A.He'll help the woman move them.
B.He'll keep them for the woman.
C.He can carry them with one hand.
D.He has a few more of them for the woman.
4. Passage Two
Questions62-2 are based on the following passage
Once it was possible to define male and female roles easily by the division of labor, men worked outside the home and earned the income to supported their families, while women cooked the meals and took care of the home and the children. These roles were firmly fixed for most people, and there was not much opportunity for men or women to exchange their roles. But by the middle of this century, men’s and women’s roles were becoming less firmly fired.
In the 1950s, economic and social success was the goal of the typical American. But in the 1960s a new force developed called the counterculture.
The people involved in this movement did not value the middle-class American goals. The counterculture presented men and women with new role choices. Taking more interest in childcare, men began to share child-raising tasks with their wives. In fact, some young men and women moved to communal(社区的)homes or farms where the economic and child care responsibilities were shared equally by both sexes. In addition, many Americans did not value the traditional male role of soldiers. Some young men refused to be drafted as soldiers to fight in the war in Vietnam.
In terms of numbers, the counterculture was not a very large group of people. But its influence spread to many parts of American society. Working men of all classes began to change their economic and social patterns. Industrial workers and business executives alike cut down on “overtime” work so that they could spend more leisure time with their families. Some doctors, lawyers, and teachers turned away from high paying situations to practice their professions in the poorer neighborhoods.
In the 1970s, the feminist movement, or women’s liberation, produced additional economic and social changes. Women of all ages and at all levers of society were entering the work force in greater number. Most of them still took traditional women’s jobs such as public school teaching, nursing, and secretarial work. But some women began to enter traditionally male occupations: police work, banking, dentistry, and construction work. Women were asking for equal work.
Today the experts generally agree that important changes are taking place in the roles of men and women. Naturally, there are difficulties in adjusting to these changes .
According to the passage, in the past_____.
A.women usually worked outside home for wages
B.men’s and women’s roles were easily exchanged
C.men’s role at home were more firmly fixed than women’s
D.men’s and women’s roles were usually quite separated
翻译题
5. You’d better have some cash on you ___________________ (以防万一遇到紧急情况).
6. About Story Reader
Parents dearly hope their children learn to read well. They also hope their children learn to read quickly and easily, so that they're ready for the demands put on them by school and the world.
Kids want to learn how to read, but they also crave entertainment, whether it's quiet and passive or dynamic and interactive. The aims of the Story Reader line of electronic books are to entertain children and to introduce them to the process of learning how to read in a gentle and enjoyable way. In this article, we'll show you how Story Reader works and if it accomplishes that goal.
Story Reader is a compact, roughly 12-inch-by-12-inch plastic case (with a carrying handle ) that opens to reveal an actual book that fits snugly into the Reader itself. Story Reader's core feature is that it "reads" the book aloud to a child as he follows along. The child turns the pages when prompted by the Story Reader or at his own pace.
Books have both text and illustrations. The electronic book responds to the child's wishes. The Story Reader speaks the text for the current page. If the child turns back a few pages, the Reader recognizes that page and reads it again. Kids react well to this interactivity because it instills a sense of cuntrol over the story.
There are Three Story Reader Products
The basic Story Reader, introduced in 2003, is as described above and is intended for kids three years of age and older.
Each book has a small companion cartridge that slides into a port on the case and contains the audio encoded into its memory for the story.
The device has a volume control but no on/off switch--a deliberate choice so kids can simply open it up and begin reading. It takes four AAA batteries (or operates on household current with an optional adaptor) and retails for around $20.
Find out more information about the more than 60 titles at the Story Reader website.
Early in 2006, Publications International, Ltd.--Story Reader's publisher--introduced My First Story Reader, designed for newborns to kids up to age three. As with the original, a narrator reads the story aloud, this time from a 12-page book made from a heavier paperstock that includes sound effects and music to enliven the experience.
My First Story Reader features two play modes, one with narration, the other that asks questions about the images on each page. The child can press any of three buttons to answer basic questions about shapes and colors. The last two pages of each My First Story Reader book features a sing-along rhyming melody. My First Story Reader retails for about $20.
Late in 2006, Publications International introduced a video version of Story Reader called Story Reader Video Plus for kids up to the age of seven. Retailing for about $35, it combines a stand-alone Story Reader with an "Animated Story Mode"that plays through your television and includes a "Learning Game Mode".
The Animated Story Mode works just as it sounds--when you connect it to your television through color-coded cables, the story appears on screen and changes as your child turns the pages. Kids get to the Learning Game Mode by turning to the last page of the book. There, they can choose from five educational games. While it depends on the story, generally there are pattern games, memory games, and platform games. Similar to Nintendo games like Super Mario Brothers, in a platform game the child uses the included controller to guide him through the environment and conquer obstacles.
Story Reader Video Plus isn't a video game, technically, and Publications International bills the Story Reader line more as electronic books than toys. This reassures many parents, and it's why Story Reader is sold in bookstores and in the book section of major retailers.
What about the Educational Underpinnings of Story Reader?
Studies show an alarming decline in reading rates among all age groups in America, especially among the young.
Children are bombarded on a daily basis with multiple forms of entertainment that compete with traditional learning.
Kids naturally emulate the adults in their lives, and seeing their parents and other family members enjoy reading is a powerful motivator. Establishing and keeping a Read-At-Home Night helps families spend time together and helps form lifelong reading habits in children.
Here's how you do it:
· Set aside one night a week in your household and call it "Read-At-Home Hour"or anything you prefer. Establish a time allotment that works for your family, for example, 30 minutes or an hour.
· Minimize interruptions from the TV, computer, and video games--and turn on the telephone answering machine.
· Choose one book for the entire family to read aloud together, or encourage individual family members to choose their own books to read quietly. Electronic books can work in this context, as well.
· Finally, sit down, relax, and read.
注意:此部分试题请在答题卡1上作答;2-2题在答题卡1上。
The aims of the Story Reader line of electronic books are __
[A] to entertain and teach children
[B] to play with the child
[C] to ease the parents' burden
[D] to ease the teachers' burden
7. Google Closes In on DoubleClick Deal
Score one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Google's (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googie's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries.
But Google can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. "This is round one of a two-round battle," says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. "The EU can kill the deal, there is no question about it."
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the ad.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly.
"Competition among firms in this market is vigorous and will likely increase," the commission majority wrote in a statement.
Increased Competition
Recent announcements by Googie's chief competitors support this argument. On Dec. 19, Microsoft--one of the few to challenge Google's merger before the FTC--announced a $500 million, five-year advertising deal to place ads on Viaeom's (VIA) network of popular Websites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social.network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). "When Microsoft comes into a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously," says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently struck agreements to buy ad networks themselves, similar to Google's proposed deal with DoubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessWeek.com, 5/18/07 ). Yahoo! (YHOO) and Time Waruer's (TWX) AOL also
scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolidate their operations with other smaller ad networks (Business Week.com, 11/1/07 ).
In a statement on Google's blog, Chief Legal Officer David Drummond applauded the ruling: "The FTC's decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space."
Privacy Violation?
But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessWeek.com, 11/14/07 ), saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.
Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients' sites, would violate consumer privacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say.
G0ogle counters that DoubleClick clients own information about who visits their sites and what they do there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it can't simply fuse its data with DoubleClick's customer information. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads.
The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about users' Web activity is used to tailor online ads. The FTC said sites should clearly notify users when they're collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.
The FTC said it plans to look into whether "heightened protections" are needed to safeguard consumer privacy online.
注意:此部分试题请在答题卡1上作答;2-36题在答题卡1上。
Why Google can't claim victory?
[A] Google doesn't agree to certain conditions.
[B] The European Union needs to sign off on the merge.
[C] Google has raised concerns about consumer privacy.
[D] Google can't begin incorporating DoubleClick into it's business.
8. If this can' t be settled reasonably, it may be necessary __________(诉诸武力).
9. Questions {TSE} are based on the following passage.
Wise buying is a positive way in which you can make your money go fuller.The way you go about purchasing an article or a service can actually___36____you money or can add to the cost.Take the___37____example of a hairdryer, If you are buying a hairdryer,you might think that you are making the___38____ buy if you choose one whose look you like and which is also the cheapest___39____price.But when you get it home you may find that it takes twice as long as a more expensive___40____to dry your hair.The cost of the electricity plus the cost of your time could well make your hairdryer the most expensive one of all.
So what principles should you___41____when you go out shopping?If you keep your home.your car or any valuable____42___in excellent condition,you’11 be saving money in the long run.Before you buy a new____43___,talk to someone who owns one.If you can.use it or borrow it to check it suits your particular purpose.Before you buy an expensive___44____,or a service,do check the price and what is on offer.If possible.choose____45___three items or three estimates
A.spossession
B.save
C.best
D.appliance
E.material
F. from
G.simple
H.with
I.in
J.element
K. model
L.item
M.easy
N.adopt
O.reasonable
第(36)题__________。
汉译英
10. 中华民族的传统文化博大精深,源远流长。早在2000多年前,就产生了以孔盂为代表的儒家学说(Confucianism)和以老子和庄子为代表的道家学说(Taoism),以及其他许多也在中国思想史上有地位的学说和学派(doctrines)。这就是有名的诸子百家(the masters’ hundred schools)。从孔夫子到孙中山。中华民族的传统文化有许多宝贵的思想和品质,许多人民性和民主性的好东西。比如,强调仁爱、强调群体、强调天下为公。
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