2013年12月英语四级考试真题(第二套)
- 第4页:听力填空题
- 第5页:SectionA选词填空
- 第6页:Section B段落匹配
37-46 are based on the following passage.
The mobile phone is a magic device widely used these days. Although it has been nearly 30 yearssince the first commercial mobile-phone network was launched, advertisers have yet to figure out how toget their(36)out to mobile-phone users in a big way. There are 2.2 billion ceil-phone usersworldwide, a(37)that is growing by about 25% each year.Yet spending on ads carried over ceil-phone networks last year(38)to just $1.5 billion worldwide, a fraction of the $424 billion global admarket.
But as the number of eyeballs glued to(39)screens multiplies, so too does the mobile phone'svalue as a pocket billboard (广告牌). Consumers are(40)using their phones for things other thanvoice calls, such as text messaging, downloading songs and games, and41the Internet. By 2010,70 million Asians are expected to be watching videos and TV programs on mobile phones. All of theseactivities give advertisers(42)options for reaching audiences. During soccer's World Cup last summer,for example, Adidas used real-time scores and games to(43)thousands of fans to a website set upfor mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell, Adidasregional manager for Asia. "Their mobiles are always on, always in their pocket--you Just can't(44)cell phones as an advertising tool." Mobile-phone marketing has become as(45)a platform as TV,online or print.
A. accessing
B. amounted
C. approaching
D. attract
E. casual
F. characters
G. fresh
H. ignore
I. increasingly
J. messages
K. patiently
L. tiny
M. total
N. violated
O.vital
37、第(36)题应填__________
38、第(37)题应填__________
39、第(38)题应填__________
40、第(39)题应填__________
41、第(40)题应填__________
42、第(41)题应填__________
43、第(42)题应填__________
44、第(43)题应填__________
45、第(44)题应填__________
46、第(45)题应填__________
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